CINCINNATI – Get ready for another designer frenzy at Target stores in the next few days.
The discount chain is rolling out more and more designer lines for one simple reason: They create a buzz, and bring women into the store.
First it was designer Michael Graves. Then came last year’s Misssoni craziness, where the design house’s zigzag fashions sold out in hours.
And now it’s Jason Wu.
Hoping to repeat the magic
Target is hoping to repeat the magic of last fall, when its Missoni line broke sales records.
This time, Jason Wu, famous for designing Michelle Obama’s gown that she wore to the inaugural ball in 2009, will be setting up shop.
Wu’s runway dresses cost $1,000 or more.